Smart Online Travel Assistant ‘Makes Appearance’ Everywhere
In line with the recent launch of our new brand, an aggressive advertising and promotional campaign involving approximately RM1million was initiated for SOTA (which now stands for Smart Online Travel Assistant).
SOTA’s new look appeared in a full page color advertisement in the Star on the day of the official launch. It will continue to make appearance in other publications such as Sin Chew Daily, lifestyle magazines such as Female, Nuyou, Wanita, Her World and Men’s Uno, and various radio channels throughout the following months. SOTA’s video will also be featured through online channels such as Yahoo, MSN, Innity etc.
Apart from introducing the new brand, the promotional campaign is to help drive higher volume of online traffic to the travel packages sold on the revamped, more consumer-friendly sota.travel portal and help bring more travel buyers to engage with SOTA users.Posted
June 4, 2012