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SOTA Set Up New Paradigm at ITCM 2010 | SOTA

SOTA Set Up New Paradigm at ITCM 2010

Standard Online Tourism Architecture participated in the Islamic Tourism Conference & Travel Mart (ITCM) from 28-31 October 2010. The CEO and Founder of Creative Advances Technology (CAT) Mr Rohizam Md Yusoff formed part of the panel to deliver a session entitled “Role of New Media and Social Networking in facilitating Islamic Travel and Tourism” on 29 October 2010. The session, joint by Kamarul Aznam (founder of Halal Media) and Fazal Baharuddin (Founder of Cresentrating), was moderated by Dato’ Ismail Adam from Tourism Malaysia.

Emphasising on the significance of Facebook, Twitter, YouTube and Friendster among other social networking sights, Rohizam also said that the evolution of marketing concept through the new form of media is something to look out for.

“As a lot of people are constantly online these days, there is a need to create a framework on multiple collaboration of understanding the technological impact on tourism,” he said, adding that among challenges faced by the tourism industry are the high cost structures, advanced innovation and technology, and human resources.

The other members of the panel also spoke of the importance of the social media as mentioned, with Kamarul stressing an interesting issue that “a lot of people, particularly Muslims, don’t read that much and only tend to scheme on the surface – due to lack of contents and materials.”

Islamic Tourism Centre, supported by Bumiputera Tour and Travel Agencies (BUMITRA), Malaysia Association of Hotels (MAH), and Penumbra Communications (M) Sdn Bhd had organised the inaugural International Islamic Tourism Conference & Travel Mart (ITCM) from 28-31 October 2010.

Islamic Tourism Centre, endorsed by Ministry of Tourism Malaysia, supported by Bumiputera Tour and Travel Agencies (BUMITRA), Malaysia Association of Hotels (MAH), and Penumbra Communications (M) Sdn Bhd had organised the inaugural International Islamic Tourism Conference & Travel Mart (ITCM).

Besides the local conference and travel mart participants such as the state tourism board, travel agencies, hotels and resorts, airlines, banks, restaurants, magazines, media and others, several participants also attended the event. Among them were from Iran, Saudi Arabia, Yemen, Turkey, Uzbekistan, Brunei Darussalam, China, India, Thailand, Singapore and South Africa. The event was held at the Putra World Trade Centre (PWTC), Tun Hussein Onn Hall and foyer.

The keynote address for the conference was given by the Hon. Tun Musa Hitam, former Deputy Prime Minister of Malaysia and Chairman of the World Islamic Economy Foundation. The Islamic Tourism Centre, a company limited by guarantee set up under the Ministry of Tourism Malaysia, together with the other parties came together to jointly host the IITC and Travel Mart exhibition in Malaysia.

Themed “Harvesting the Potential of Intra-Regional Islamic Travel and Tourism”, among the aims of the conference and exhibition are not only to showcase the Islamic tourism and travel trade of the world whilst sharing and discussing current issues, tourism attributes and new frontiers on Islamic tourism, but also to strengthen the Malaysian travel trade industry and tapping the opportunities thereof.

Officiated by YB Senator Datuk Dr Mashitah Ibrahim, Deputy Minister in the Prime Minister Department, on behalf of YB Senator Major General (R) Dato’ Seri Jamil Khir Baharom,Minister in the Prime Minister Department, the event was hoped to greatly benefit all participants in creating more halal-orientated tourism, which is a niche market.

In her speech, Dr Mashitah said that travel and tourism provide an excellent avenue to communicate cultural exchanges and understanding amongst humanity. “It helps to dispel the existence of negative Islamophobia among some nations following the unfortunate September 11 incident which has led some nations to stereotype that Muslim traveller as potential terrorist”, she added.

The International Islamic Tourism Conference & Travel Mart (ITCM) saw a stream of visitors going around the many booths set up at the Tun Hussein Onn Foyer, and the Travel Mart was opened for public by free admission on 30 and 31 October.

Posted
November 11, 2011