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TTG Asia : Malaysian firm rolls out new hotel inventory allotment system | SOTA

TTG Asia : Malaysian firm rolls out new hotel inventory allotment system

S Puvaneswary, TTG Asia, Kuala Lumpur

MALAYSIA’s Creative Advances Technology (CAT) has developed a homegrown Hotel Allotment System (HAS), which it hopes to market overseas next year.

Acting as a a single platform for hoteliers to manage all their sales distribution channels more efficiently, HAS allows instantaneous access to room inventory, rates, sales channels and online bookings, as well as connections to travel agencies and consumers.

In addition, the system allows users to streamline multiple sales channels by centralising room allotments in a shared inventory pool. Users also receive real-time data on business performance.

So far, CAT has managed to convince 84 local hotels to use its system. The hotels fork out a flat rate of US$2 for each enquiry made.

Speaking at the launch of HAS in Kuala Lumpur yesterday, CAT managing director, Rohizam Md Yusoff, said his company would promote HAS to hoteliers at overseas travel trade shows such as ITB Berlin and World Travel Market next year.

Rohizam said the expansion focus would be on South-east Asia as well as Australia, India and Europe. CAT will also work together with ASEAN Hotel And Restaurant Association to promote the system to their members, he added.

Malaysian Association of Hotels vice-president, Christina Toh, said the flat rate of US$2 per enquiry was “value for money” compared to online travel agents’ commissions – which typically range from 10 to 30 per cent. 

Article can be found here

July 12, 2012